Kelly Goto

As a design ethnographer, KELLY GOTO is dedicated to understanding how real people integrate products and services into their daily lives. Goto is principal of gotomedia, LLC, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions for clients including Seiko Epson Japan, Wherify, Adobe, NetIQ, WebEx and Symantec. Her book, Web Redesign 2.0: Workflow That Works, is a global standard for user-centered design principles. Goto is also the editor of gotomobile.com, a leading online publication on mobile user experience and is currently the President of the AIGA Center for Brand Experience.

Designing for Lifestyle

Interaction design is no longer limited to the web. The concept of user experience is being redefined as multiple delivery methods of social and business interaction merge into our lifestyles. As design migrates from the web to mobile devices we carry and interact with on a daily basis, our approach must also shift into cycles of design and research centered around the way people actually live.

In an enlightening Event Apart session, Kelly Goto will discuss the evolution of web, handheld, and product interfaces and their cultural impact. Learn how companies are utilizing ethnographic-based research to conduct rapid, immersive studies of people and their lifestyles to inform the usefulness and viability of interfaces both online and offline.