An Event Apart Seattle 2018

Three days of design, code, and content

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Event Schedule

  1. Arrival Day

  2. Early registration/Badge pick-up

    Avoid the check-in line Monday morning by checking in Sunday afternoon outside the main ballroom. We’ll be fully staffed to get you checked in for the event, and to answer any questions you might have. Be the first to get all the goodies and breeze straight into the ballroom the next morning!

  1. Day 1

  2. Attendee Check-in/Badge Pick-up

  3. Breakfast

  4. Morning Welcome

  5. Beyond Engagement: the Content Performance Quotient

    Our products are tasked with providing ever-higher levels of “engagement.” But should they be? For many sites, analytics demonstrating high levels of “engagement” may actually be signs of failure. AEA co-founder and longtime web designer Zeldman introduces a new measurement of design success: the content performance quotient. Learn how relentlessly cutting needless content and architecture, fine-tuning UX and UI, and shoring up technical performance can create improved experiences that are better attuned to today’s web… and how to sell this profound change in design thinking to your bosses, clients, and colleagues.

  6. Digital Marketing Strategies for the Busy “Web Master”

    Reaching through the screens of our customers and holding their attention is becoming increasingly difficult thanks to the pace at which online content now moves and our dwindling attention spans. Nowadays the job of the multi-faceted web designer is to not only know the latest techniques for building in Grid but also know how to get that work seen amongst the saturated world of digital marketing. In this talk Sarah will be discussing the idea of quarterly website design reviews with a “design once use everywhere” mantra, plus digging into the ever changing world of Instagram algorithms, Facebook marketing, and topical social media takeaways for immediate implementation.

  7. Scenario-Driven Design Systems

    Unified design systems are essential to building, maintaining, and evolving our sites and products. By empowering disparate teams via a common visual and UX language, they help us create cohesive user experiences. But creating a unified system that scales to serve a variety of content and use cases can be challenging. Sharing insights from her experience creating a unified design system for eight media brands with eight distinct editorial strategies, Yesenia will show how to approach a design system via a user-centered lens. Learn how being scenario-driven helps you design a scalable system that responds flexibly to specific contexts.

  8. Graduating to Grid

    When CSS Grid Layout shipped into multiple browsers in the Spring of 2017 it heralded the dawn of a new way to do layout on the web. Now that the excitement of launch has passed, Rachel Andrew will take a look at what went right or wrong in these first few months, and offer help to those struggling to transition away from legacy methods. In a practical, example-packed hour, Rachel will help give you the confidence and practical skills to fully embrace Grid layout. We’ll compare common framework patterns to new Grid code, and learn how to create a workflow that is right up to date—a workflow grounded in new CSS, yet able to care for old browsers and ensure a good experience for their users.

  9. Fit For Purpose: Making Sense of the New CSS

    The past year has seen an incredible explosion in what we can do with CSS—from stable flexbox to the dawn of Grid, there are more powerful tools in our toolbox than ever before. Each system is, in its own way, simple, but the multitude of choices can make your head spin. What are the pros and cons? Where are the strengths and weaknesses? How does a committed craftsperson choose? In this detailed talk, Eric will compare and contrast CSS features in a series of real-world design scenarios, illuminating not only what he chose in each situation, but more importantly, why, always with an eye on what trade-offs were made at what cost. You’ll come away with a better sense of how to put all these new CSS features to work for you right away.

  10. Everything You Know About Web Design Just Changed

    2017 saw a sea change in web layout, one that few of us have truly come to grips with. We’re standing at the threshold of an entirely new era in digital design—one in which, rather than hacking layouts together, we can actually describe layouts directly. The benefits will touch everything from prototyping to custom art direction to responsive design. In this visionary talk, rooted in years of practical experience, Jen will show you how to understand what’s different, learn to think through multiple stages of flexibility, and let go of pixel constraints forever.

  11. Opening Night Party

    Join us at A Happy Hour Apart, to be held right outside the main auditorium. We’ll provide tasty snacks and tastier beverages to recharge your body after a full day of recharging your mind!

  12. Special Screening: “Tim’s Vermeer”

    Tim Jenison founded NewTek in 1985, where he led the way in the development of a series of highly successful products, including DigiView (one of the first video digitizers for a computer), DigiPaint, and the Video Toaster®. Spurred by a growing obsession, he attempts to solve one of the greatest mysteries in all art: How did 17th century Dutch Master Johannes Vermeer (“Girl with a Pearl Earring”) manage to paint so photo-realistically—150 years before the invention of photography? The epic research project Jenison embarks on to test his theory is as extraordinary as what he discovers. Spanning eight years, Jenison's adventure takes him to Delft, Holland, where Vermeer painted his masterpieces; on a pilgrimage to the North coast of Yorkshire to meet artist David Hockney; and even to Buckingham Palace to see a Vermeer masterpiece in the collection of the Queen.

    “An exquisitely fun documentary.” – Owen Gleiberman, Entertainment Weekly

    “A fascinating new documentary about art, obsessions, ideas and answers.” – Betsy Sharkey, The Los Angeles Times

  1. Day 2

  2. Breakfast

  3. Attendee Check-in/Badge Pick-up

  4. Morning Welcome

  5. The Way Of The Web

    Do you ever get overwhelmed by the ever-changing nature of web design and development? Exhausting, isn't it? How are you supposed to know which technologies and tools you should invest your time in? Will they stick around or will you just have to relearn everything in another few months? Join Jeremy as he takes a tour of the past, present, and future of working on the web. From the building blocks of HTML, CSS, and JavaScript through to frameworks and libraries right up to the latest and greatest Progressive Web Apps, this talk will examine our collective assumptions with a critical eye. By learning from the past, we can make sensible design decisions today to build the web of tomorrow.

  6. Performance as User Experience

    Design is problem solving. Each and every day, we are tasked with finding ways to reduce the friction our users experience on the Web. That means streamlining flows, reducing cognitive load, and writing more appropriate copy, but user experience goes far beyond the interface. Our users’ experiences begin with their first request to our servers. In this intensely practical session, Aaron will explore the ins and outs of page load performance by showing how he made the web site of the 10K Apart meet its own contest rules, by having a site that was functional and attractive even without JavaScript, and was less than ten kilobytes at initial load. You’ll walk away with a better understanding of the page load process as well as numerous ways you can improve the projects you are working on right now.

  7. Navigating Team Friction

    Friction is a common, and necessary, part of team growth--but when left unchecked, team friction is unhealthy for you, your coworkers, your company, and ultimately your end users. In this engaging talk, Lara will draw on her experiences at organizations large and small to illuminate the sources of team tension, how you can better understand and manage unexpected teammate reactions, and the best ways to give actionable feedback without escalating drama. You’ll walk away with tactics you can employ immediately to address and improve your relationship with your teammates. Your coworkers, your organization, your users, and you will reap the benefits.

  8. Sponsored Panel: You’re Not In This On Your Own

    Whether you're a design team of one, or part of a larger group, learning how to collaborate is critical to any design project. Grab some food and grab a seat for this panel discussion hosted by Jeremy Osborn of thegymnasium.com as he brings together Kristina Halvorson, Gerry McGovern, and Yesenia Perez-Cruz to talk about the challenges of working on your own or working with a team. The session will consist of a short introduction of the topic and panelists, 25 minutes of curated questions from the moderator, and 25 minutes of audience questions.

  9. Mobile In the Future

    In this session, Luke will take a look at what we've learned over the past ten years of designing for the largest, most connected form of mass media on our planet. Have all the mock-ups, meetings, emails, and more we've created in the last decade moved us beyond desktop computing interfaces and ideas? If not, can we find inspiration to go further from looking at what's happening in natural user interfaces and hardware design? Find out in this session from the author of Mobile First.

  10. Designing Progressive Web Apps

    If you have a website—particularly one that generates revenue for your organization—you need a Progressive Web App. So where do you begin? How do you decide which features of a Progressive Web App make sense for your users? What tools can make the process easier (or harder)? In this practical session, Jason will guide you through the key design decisions you’ll need to make about your Progressive Web App and how those decisions impact the scope of your project. He'll also teach you how to avoid common pitfalls and help you take full advantage of Progressive Web App technology.

  11. The All-Powerful Front-End Developer

    The internet is, without metaphor, just a bunch of servers tied together with wires. Without servers, we'd have no way to share our creations with the world. Yet in a bit of a paradox, servers are less essential to our work than they've ever been. We can now do things on the front end that used to require a back end. When we do need a back end, our front end skills can be put to work, giving us some surprisingly powerful new abilities. Join Chris on a whirlwind tour of the tools, tech, and code that puts more power than ever into our front-end hands.

  1. Day 3

  2. Breakfast

  3. Attendee Check-in/Badge Pick-up

  4. Morning Welcome

  5. Tech Humanism: Data, Meaning, and Human Experience

    With so much emphasis in business on artificial intelligence, automation of various kinds, and digital transformation, the future of human work — and even humanity itself — can feel uncertain. And while we often talk about user experience, customer experience, patient experience, and so on, we rarely consider what a truly integrated human experience might look and feel like. But “Tech Humanist” Kate O’Neill presents the case for why the future of humanity is in creating more meaningful, dimensional, and integrated experiences, and how emerging technologies like chatbots, wearables, IoT devices, and more can be included in this kind of human-centric design. While weaving in examples from a range of industries, applications, and even pop culture, Kate offers an inspiring and useful framework for designers, strategists, or anyone creating experiences for humans.

  6. Use Your Words

    UI is language. Interaction is conversation. Content is the fuel that powers our designs. So what happens when the writer’s not in the room, or missing from your project team altogether? Good news: you don’t need to settle for lorem ipsum or half-baked prose. In this talk, Kristina will share language principles and content design tools anyone can put to work—yes, even the “non-writers” among us. Using examples from popular products and well-loved websites, we’ll uncover the secrets to stellar content that anyone can create, no matter your role or area of expertise.

  7. Responsive Content Models

    Responsive Content Models describe all of the content types on a target site, the elements of each, and then prioritize the content type that should appear on a specific page type. They help us define the content creation, design, and user experience concepts for the new or refreshed site. This is especially important for the responsive web—because layout and user context is constantly changing, we have to make sure that content priorities are represented consistently across all platforms. In this engaging talk, Steve Fisher will show you how to find the core piece you need, prioritize for multiple devices, and sketch out the solution to your responsive-content woes.

  8. Inclusive UX: Techniques for Everyone

    You and your teams are doing the things that need to be done to create inclusive designs. You’ve been using meaningful, semantic markup from the get-go. You stopped using light grey on slightly darker grey text years ago. Designing and building your apps and sites in an accessible way is just how you work now—you have to try really hard to make things that don’t work with a keyboard. So, what’s next for you? How can you make sure that you’re delivering on the promise of the web by delivering an inclusive design that can be easily used by people with disabilities? In this talk, Derek will tackle the tougher problems through design approaches and practical development techniques that you need to create accessible, modern web sites.

  9. Variable Fonts and the Future of Typography

    For centuries, typography has shaped the way we ‘hear’ what we read. In our web work, though, we've have to balance our typographic desires with user experience and performance, knowing that every weight, width, or style of a typeface required a different file download. Variable fonts change that, as they include every width, weight, slant, and other permutation of a typeface, all in a single file not much bigger than a regular font file. Now, beautiful web typography can be crafted to respond to screen size, language setting, even ambient light. In a detail-packed hour, Jason will show you not just how far the new capabilities can take us, but how to make use of them right away.

  10. Designing an Intuitive Navigation

    Confusing menus and links are the number one issue people have in getting stuff done in digital. Sure, search is critical but even the best search usually only jumps you down a few levels in the navigation hierarchy. To complete your task you nearly always have to click more, and selecting the right link is where so many people get frustrated, confused and annoyed. Learn about methods to reduce confusion and increase speed and simplicity for your customers. Learn how to use evidence to uncover the core navigational mental models within people’s minds and to create intuitive interfaces based on these mental models. Learn how to apply essential navigational principles such as: Familiarity, Unity, Essentiality, and Forward-Focus.

Location

Westin Seattle
1900 5th Avenue Seattle, WA 98101

With a 24-hour fitness center, heated indoor pool, kids’ club, and more, The Westin Seattle Hotel is the ultimate downtown destination. Centrally located within walking distance of the Washington State Convention Center, Pike Place Market, CenturyLink and Safeco Fields, the Monorail, and Space Needle, The Westin Seattle Hotel offers the perfect Northwest escape. The Westin has arranged a special rate of $229/night for attendees of An Event Apart Seattle; visit their customized reservation page or call (206) 728-1000 and ask for the special “An Event Apart” rate.

Seating is limited — Register Now!

An Event Apart Seattle 2018 is proud to be sponsored by: